Face it, we live in an era where getting ahead in life is hard. Simple as that. Our generation is no longer guaranteed a steady income or good job just because we went to college and received a degree. All your hard work may be for nothing if you do not stand out and make an impression. And this, my readers, is why creating your own personal brand is important for your career. According to Adii Pienar, “personal branding is the new resume” because no matter what happens and where you may land, “your personal brand is always there” (Pienar, 2013, p. 1). I completely agree with Piernar’s words and because of this I am going to write a quick overview about personal branding so I myself can also learn how to carry my brand better.
The first thing you need to remember when creating your brand is to have a “strong foundation” of “yourself” (Peinar, 2013, p. 1). Your brand is based on you as a person and if you are not passionate about conveying who you are, your beliefs, morals, etc., then your brand is not based on anything (Peinar, 2013). When branding, Harvard alumni and Duke professor Dorie Clark says that you need to “create a clear, coherent” brand for yourself because if your brand is not easy to follow your audience will be confused and will lose interest in you (Chau, 2013, p. 2).
Another thing important to remember when branding yourself is your use of social media. We also no longer live in an era where social media is used between friends and only friends. Job employers, and possibly your future grad school, will be creeping like crazy to find out who you are. This being said, it is important to “create succinct bios that highlight your professional mission” on all your social media sites (Syme, 2013, p. 1). When creating these statements, keep in mind the specific social media site you are using. For instance, if you are creating a bio for Twitter keep it short because Twitter is meant to be concise; however, if you are working on Facebook, including more detail is encouraged (Syme, 2013). One thing that could be hurting you online is not owning your own web domain (Weber, 2013; Syme 2013). Schwabel (2013) states that the key reason for owning your own domain is to control your search results. If someone Google searches your name and your website automatically pops up as the first result, you are in complete control of what other people are seeing and reading about you (Schwabel, 2013). So next time you make a blog or create a website, seriously consider paying that extra amount so that you can own the rights to your name.
As you can see personal branding is very important. It is not something that should be taken lightly because “in many cases your personal brand can take you further than your university degree”(Maggie, n.d.). This being said, I want all of my readers to go figure out who you want to be seen as, and make it happen. It’s not going to happen over night. But with a few small tweaks here and there, you will be in complete control of how you want to be seen.
Until next time,
Pienaar, A. (2013, August 18). How to build your personal brand: The next step to anything. Retrieved from http://thenextweb.com/entrepreneur/2013/08/18/your-personal-brand-the-next-step-to-anything/
Schwabel. (2013, Ocotber 31). 6 things that could be hurting your personal brand. Retrieved from http://www.forbes.com/sites/learnvest/2013/10/31/6-things-that-could-be-hurting-your-personal-brand/2/
Webber, R. (2013, Ocotber 31). 6 things that could be hurting your personal brand. Retrieved from http://www.forbes.com/sites/learnvest/2013/10/31/6-things-that-could-be-hurting-your-personal-brand/2/
Syme, C. (2013, October 25). 5 tips for successful personal branding with social media. Retrieved from http://socialmediatoday.com/chrissyme/1854101/5-tips-successful-personal-branding-social-media
Maggie. [Web log message]. Retrieved from http://www.frostbox.com/blog/building-your-personal-brand-via-social-media-dos-and-donts
Chau, L. (2013, November 5). The keys to good personal branding. US News & World Report. Retrieved from http://www.usnews.com/opinion/blogs/economic-intelligence/2013/11/05/dore-clark-explains-the-importance-of-personal-branding