You may be asking yourself, what is PR and what exactly does it consist of? This, my readers, is the focus of my blog and is what I am going to explain to you.
First, I am going to start by defining public relations. According to the Public Relations Society of America (PRSA), “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (What is pr?, n.d. p. 1 ). In my opinion, this means that public relations takes a brand and promotes the specific brand to its desired audience. This, in turn, helps both the brand and the audience. But how do public relations agencies do this? How do they get the publics’ attention? Public relations agencies use “earned or free media” as opposed to “advertisements or paid media” (Robert , 2013, p. 1). Earned media the most “cost-effective method of marketing” and it is building an audience through word of mouth (Yu, 2013, p.1). In today’s technologically advanced, smart phone and social media obsessed society, earned media is typically viewed through online “mentions, shares, reposts, reviews, recommendations,” and search engines such as Google and Bing play a big role in spreading earned media to the public (Machin, n.d.,p.1).
Another way that PR professionals spread a clients message is through press releases, press conferences, and video news releases. “A press release contains information needed by a journalist to write a positive story about the PR professional’s client” (Curtis, 2011, p.2). A press conference “is a tool used to generate news” for the media to spread (“Video news release,” 2011, p.1). And lastly, a video news release “is the television version of the printed press release” and can be used to when a message needs to be spread to a large amount of people (Wadud, n.d., p. 1).
I hope this post was able to give you a better understanding about public relations and public relations agency’s.
Here’s a quick YouTube video explaining what PR is.
Until next time,
Robert , W. (2013, April 04). What does a public relations agency do?. Retrieved from http://www.forbes.com/sites/robertwynne/2013/04/10/what-does-a-public-relations-agency-do/
Jim, Y. (2013, October 07). Earned media rising–the earned media ripple effect. Retrieved from http://marketingland.com/earned-media-rising-the-earned-media-ripple-effect-56528
Machin, E. (n.d.). What is earned, owned, and paid media? the difference explained. Retrieved from http://www.titan-seo.com/NewsArticles/trifecta.html
What is pr?. (n.d.). Retrieved from http://www.prsa.org/AboutPRSA/PublicRelationsDefined/
Alpine, W. (2012, July 17). What is the role of a pr firm?. Retrieved from http://alpinepr.com/2012/07/what-is-the-role-of-a-pr-firm/
Luangtrirat, B. (Videographer) (2012). What is pr? [Web]. Retrieved from http://www.youtube.com/watch?v=2sSaPOZvERU
Curtis, A. (2011). Journalism and public relations compared. Manuscript submitted for publication, University of North Carolina, , Available from UNCP.edu. Retrieved from http://www.uncp.edu/home/acurtis/Courses/ResourcesForCourses/PublicRelations/Journalist_vs_PR_Professional.html
U.S. Consumer Product Safety Commission, (2011).Video news release guide. Retrieved from website: http://www.cpsc.gov/en/Business–Manufacturing/Recall-Guidance/Video-News-Release-Guide/
Wadud, E. (n.d.). Chapter 6 section 8. arranging a press conference. In Community Tool BoxRetrieved from http://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/press-conference/main