Social Media: More Then Just Facebook Stalking

Facebook_like_thumb

(“File Facebook Like,” File Facebook Like Thumb)

As college students we all know the best way to procrastinate is to spend hours on social media. It’s everyone’s guilty pleasure; from Facebook stalking, to editing pictures so they can be uploaded to Instagram, to checking Twitter every two seconds to see if someone has sent in some news breaking tweet, we all do it. However, social media can be used as more then just a procrastination tool; it can become a crucial part to a career in public relations and a highly valuable instrument for success.

seo-and-social-media

(“5 Great Social,” 5 Great Social Media Data Analytics Tools)

One of the key reasons social media can reach so many people because it is free and easy to use, allowing all ranges of people the ability to join. Social media allows company’s to “flood the market with their message at no cost” (William McCoy, n.d., p.1).  Granted a company may choose to hire a social media consultant to handle all the social media accounts, but actually creating accounts through Twitter, Facebook, and Instagram requires nothing more then a username and password. In this day and age, these accounts are causing company’s to flourish because “the use of technology is identified as a leading public relations trend” (Hill & White, 2000, pg. 31).

("Twitter Blog," Twitter Blog)

(“Twitter Blog,” Twitter Blog)

Since there are so many different forms of social media, the connections that can be made are (almost) endless because so many different types of people and careers are now using social media. For instance, “journalists, reporters, bloggers and other influencers (…) are using social media to connect within the industry” (McKinley & Ross, 2013, pg. 1). The presence of journalist, reporters, and bloggers online allows PR professionals to spread their brand through various outlets and reach a wide range of audiences. In 2011, a study showed that “23.1 million [Americans] discover[ed] new brands or products through social media”(Graham, 2011, n.p.).

images

(“Social media management ,” Social media management )

The good news for all you college students is, your social media skills are going to be valued. So unless it’s the night before a huge test or paper, don’t fret about the time you spend on Facebook or Twitter because one day, this knowledge may be fueling your career. Since this is a post about social media, it only seems appropriate to end with a YouTube video.

Until next time,

Autrin

Citations

Howcast. (Director) (2013). How to use social media in pr[Theater]. Available from http://www.youtube.com/watch?v=oCUP60qJ1Tk

Graham, P. (2011, June 14). Social media now influences brand perceptions, purchase decisions of 38 million in u.s.. Retrieved from http://www.knowledgenetworks.com/news/releases/2011/061411_social-media.html

McKinley, K., & Ross, K. (2013). Social media matters: Pr pros have the perfect partner in social media. The Business Journals , Retrieved from http://www.bizjournals.com/bizjournals/how-to/growth-strategies/2013/07/social-media-matters-pr-pros-have-the.html?page=all

Twitter Blog [Web Photo]. Retrieved from https://blog.twitter.com

Social media management [Web Graphic]. Retrieved from http://www.mergesocialmedia.com

File Facebook Like Thumb [Web Graphic]. Retrieved from http://commons.wikimedia.org/wiki/File:Facebook_like_thumb.png

5 Great Social Media Data Analytics Tools [Web Graphic]. Retrieved from http://www.digishopgirl.com/5-great-social-media-data-analytics-tools/

Hill, L., & White, C. (2000). Public relations practitioners’ perception of the world wide web as a communications tool. (Master’s thesis, University of Tennessee), Available from Google Scholar. Retrieved from http://www.sciencedirect.com.www2.lib.ku.edu:2048/science/article/pii/S0363811100000291

McCoy, W. (n.d.). Five reasons to use twitter for public relations. Retrieved from http://smallbusiness.chron.com/five-reasons-use-twitter-public-relations-28932.html

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s